The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative (J-B US non-Franchise Leadership), by Stephen Denning,
Jossey-Bass; Rev Upd edition (2011), ISBN: 0470548673; 368 pages;
About the book:
How leaders can use the right story at the right time to inspire change and action
This revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains how you can learn to tell the right story at the right time.
"The wise learn from their own experiences but the truly intelligent will learn from someone else's!" - Benjamin Franklin.