"The wise learn from their own experiences but the truly intelligent will learn from someone else's!" - Benjamin Franklin. Welcome

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Saturday, March 15, 2014

TEACHABLE MOMENT shared a joke list of '37 Slogans for College Majors if They Were Actually Honest'


TEACHABLE MOMENT

"So. This joke list is going around Facebook at the moment, and it’s called, “37 Slogans for College Majors if They Were Actually Honest.” Definite potential for humor there, and since I teach college, I had to click on the link and read them... continue reading:

TEACHABLE MOMENT

Click on the image to see the complete 37 Slogans:

 

On the same shelf:

Wednesday, January 01, 2014

Robots in the Library: Is this the end of the world as we know it?

Note: This question (Is it the beginning of the end of human relations in librarianship, or what is next...???) is multifaceted, multidimensional and multinational. Let us know if you and answer or any leads to know the fact.


In the above Video's comic a person gets the library card from the card machine, locates the book in the computerized catalog (OPAC), and checks out the book out from the self-check out machine. In short, there are no librarians in the whole process. (This summary is paraphrased from a comment by a Librarian @ ALA FB's page).




Readings (Amazon.com):

Sunday, December 15, 2013

All Religions Teach the Same Truth, Dr. Muqtedar Khan

Muqtedar Khan SOAS: Study of Religion '11
All Religions Teach the Same Truth
Friends in two minutes I have tried to argue that all major religions teach the same Truth. Enjoy and share.

Sunday, December 01, 2013

Reading now: Passion Conversation

PS. In short, it is a book about guiding you on Word-of-mouth advertising; Business referrals; and Marketing.
"This book is dedicated to the heroes, the driven, the wonderers, the rebels, to those who answer a calling—to those who wear their hearts on their sleeves and 146 on their hearts. You remind us that becoming more human is the journey to greatness for any brand. Because ultimately, the best brands, the brands we love most, are the ones that never let us forget how it feels to be good people." from Wiley's site: http://wiley-vch.e-bookshelf.de
111853333X The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing
By ROBBIN PHILLIPS, GREG CORDELL, GENO CHURCH, and JOHN MOORE work together at the word of mouth marketing and identity company Brains on Fire.



Table of Contents: I. Understanding Word of Mouth Marketing; II. Sparking Word of Mouth Marketing; III. Heroes: A Love Story; IV. The Fitness Rebellion: A Love Story; V.  The Driven Class: A Love Story; VI. Wonderopolis: A Love Story; VII. Sustaining Word of Mouth Marketing.
About the book: No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business.
If you think you are in the marketing business, think again. You’re in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause.
The author’s mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business.
The Passion Conversation will change your perspective on marketing by:
  • Explaining the three motivations for people to talk about businesses and causes
  • Detailing how every marketing problem is a people problem in disguise
  • Giving heartfelt evidence that marketing materials are now conversation tools
  • Showing how customer communities sustain word of mouth while also sparking financial impact
  • Helping your business apply these marketing lessons through a series of workbook exercises called "Passion Explorations"
The time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.
Extract: PROVIDE MORE. PROMOTE LESS.
"The brands that are nurturing meaningful relationships with customers online aren’t interrupting them with promotional messages on Twitter or Facebook. Instead, brands like Whole Foods and Starbucks are using Twitter and Facebook to provide customers with more information about products/services. 90% of tweets from Starbucks and Whole Foods are “@” someone, responding directly to someone’s comment. Starbucks and Whole Foods Facebook pages aren’t littered with promotional status updates. Instead, these brands are taking a moment to make a moment with customers by providing them specific information. This isn’t the sexiest way to use social media but it’s been very effective for Starbucks and Whole Foods to develop evangelical customers." (p. 31) [also quoted at Robbin Phillips' http://www.brainsonfire.com]

Books cited:

On the same shelf:

Friday, November 29, 2013

Remembering Libraries Unlimited Founder Dr. Bohdan Stephan Wynar

Visionary publisher and founder of Libraries Unlimited, Dr. Bohdan Stephan Wynar, passed away on November 9th in Aurora, Colorado. Santa Barbara Independent
Extract: Wynar made significant contributions to librarianship throughout his career. He authored and co-authored many books in Library Science, including the best-selling Introduction to Cataloging and Classification, currently in its tenth edition under the authorship of Arlene G. Taylor, and co-edited the Dictionary of American Library Biography (DALB). He created and served as editor-in-chief of the critically acclaimed and trusted guide to reference works, American Reference Books Annual (ARBA), now entering its forty-fourth year of publication.
In 1977, he received the Isadore Gilbert Mudge Award for his distinguished contributions to reference librarianship. Continue reading: Santa Barbara Independent

Monday, November 18, 2013

If I Knew Then: Advice from Harvard Business School's Class of 1963

Advice on careers, finance, and life from Harvard Business School's Class of 1963
Extract:
As the 50th reunion of Harvard Business School's Class of 1963 approached, we asked the class members if they had any advice to pass along to younger generations. continue reading